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Mitsubishi Triton is segment’s only 2019 positive growth

23 Jan 2020 / 21:51 H.

THERE was a 2.4% year-on-year increase in the sales of Mitsubishi Triton pick-up truck from January to December last year with 5,792 units sold, compared to the same period in 2018.

That was despite the pick-up truck segment experiencing a 21% downsize last year due to the challenging economic situation.

“Despite this, the Triton was the only brand that successfully achieved positive growth and expanded its overall sales,” Mitsubishi Motors Malaysia (MMM) CEO Tomoyuki Shinnishi proudly proclaimed.

“The Triton is the number one sales growth pick-up truck in Malaysia, improving its market share by 3.8% to 16.5% from January-December 2019. After the introduction of the new Triton in early 2019, it has contributed to 71.2% of MMM’s overall business.

“MMM will continue to provide the best-handling pick-up truck from our flagship model – the Triton Adventure X to the Triton Quest 4x2 in order to meet our customers’ daily work and leisure requirements.

“We are confident of achieving our Triton sales target and that MMM will provide top-notch customer service.”

“Our achievement this year includes ranking number one in J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. This is the second consecutive year for MMM to be ranked at number one and remained in the top three positions for five consecutive years.

In terms of Sales, MMM is ranked top two in the 2019 J.D. Power Sales Satisfaction Index (SSI) study. These results were a reflection of car owners’ satisfaction and experienced at authorised service centres.”

In January last year, MMM launched the new Triton that incorporates the latest iteration of the “Dynamic Shield” design concept, improved quality, advanced safety features and continued the DNA of the best handling pick-up truck.

Subsequently in November that year, the company upgraded range-toppers Triton Adventure X and Triton AT Premium to include more accessories offered by all MMM authorised dealers.

The company also launched the new Triton Quest and limited edition Triton Knight to complete the Triton line-up.

The Mitsubishi Triton is still the only pick-up offering up to 200,000km or five years warranty. Customers will get to travel more mileage with added peace of mind.

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