Perodua extends green initiatives to all Malaysians through anti-littering campaign

PERODUA is working together with a waste management company to educate the public on maintaining a cleaner environment, starting with the nation’s roads.

Last week, the carmaker collaborated with the company – an agency under the purview of the Housing and Local Government Ministry – on the latter’s “One Vehicle, Zero Litter” campaign to discourage littering from vehicles.

The campaign saw volunteers from Perodua and the waste management company giving away 500 in-vehicle mini-bins to motorists at a petrol station next to the Jalan Duta toll plaza on the south-bound side of the North-South Highway, reminding them to bring their litter home instead of throwing it out of their vehicles.

The volunteers also held up colourful placards displaying anti-littering messages, while prominently-placed banners and buntings duly caught the attentions of motorists exiting the toll plaza.

“Perodua shares the government’s vision for a cleaner and greener Malaysia. We believe a combination of education and enforcement will have a lasting impact on our society,” said Perodua president and CEO Datuk Zainal Abidin Ahmad (pix, at left).

“It is Perodua’s hope that as Malaysia enters her 62nd year of independence, we can all play our part in showing the maturity of our mindsets and allowing cleanliness to be part of our lives.

“We hope Malaysians can reduce, reuse and recycle their waste as far as possible. We all have to start somewhere. After our own homes, the car is the next place we spend the most time in, and if we can keep our cars clean, the rest of our lives will follow.”

Within Perodua’s headquarters and manufacturing campus in Sungai Choh are its Laman Hijau recreational common and its 1,500-square metre ECO Garden, both of which incorporate many sustainable elements.

Solar panels and rainwater-harvesting systems also feature on many of its campus buildings.