30 minutes
KUALA LUMPUR: Astro and Malaysian Football League (MFL) are delighted to announce that they have entered a strategic partnership to champion Malaysian football.
The terms of this wide-ranging new deal will see Astro become the official broadcaster of MFL’s Liga Malaysia competitions comprising Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA and Piala Malaysia for the next 3 seasons, from 2023 to 2025 commencing Feb 24 with Perlawanan Sumbangsih.
“We are thrilled to be the official broadcaster for Liga Malaysia, truly cementing our position as the home of sports,” said Euan Smith, Group CEO of Astro.
“We have always recognised the importance of sports in nation building, and both Astro and MFL are committed to raising the bar for coverage of local football leagues from live games, behind the scenes training to updates on players and coaches and the latest football news benefitting sports fans across Malaysia.
“Stay tuned for updates on our coverage which will cover live, on-demand and new magazine content.
“Liga Malaysia will further strengthen our local sports offerings, which in addition to our coverage of international sports including the Premier League, UEFA Champions League & Europa League, La Liga, BWF, MotoGP, NBA, UFC, WWE, PGA Golf and majors, the ATP Tours and many more, make Astro the home of sports,” Euan added.
Astro has always been championing local sports and athletes and launched Astro Arena in 2010, the first local sports channel in the region, which also featured many former athletes as on-air talent.
Astro Arena HD is the destination for local sports news and updates whilst Astro Arena 2 HD provides a sample of all our extensive sports offering with Bahasa Malaysia programming and commentary.
In partnership with national sports associations, Astro has successfully developed and popularised local sports IPs including SepakTakraw League (STL), Netball Super League (NSL) and sooka Super Series: Volleyball (SSSVB) that are igniting passion for these sports among local sports fans.
Nicholas John, Head of Sports of Astro said “We will put our best talent forward and use our production resources to deliver comprehensive coverage of Liga Malaysia in HD all of which will be streamed live on Astro GO to drive engagement for a league that has gifted players, great teams and passionate followers.
“Our coverage will be enriched with exclusive programmes including match analysis by pundits, pre-match press conferences, live training sessions, player access interviews, behind-thescenes shows match highlights and much more. Exciting on-ground activities will provide the opportunity for fans to experience their favourite sport on another level.
“Astro customers can also look forward to special rewards such as invitations to live games at the stadiums and opportunities to meet the players.”
For more information on Astro and its products, visit www.astro.com.my
