KUALA LUMPUR: Affordable homes developer Lagenda Properties, is intent on addressing the underserved B40 segment and giving back to the community.
Its townships are concentrated in secondary towns, targeting the high percentage of B40 groups in these areas. Based on a breakdown of income level, Perak sees 58% of its population falling under the B40 category, qith Kedah at 57.
Lagenda Properties and Bina Darulaman (GLC) recently signed an MOU to develop affordable housing in Sungai Petani, Kedah that will be launched in 2022.
“As a developer, we offer suitable housing at the right price which is below RM200,000, but we also build purposefully, where community is central to the success of the township and project,” said Dato Jimmy Doh, Managing Director at Lagenda Properties.
As one of its many community focused initiatives, Lagenda Properties has recently launched the Lagenda Privilege Club that aims to “give back” to the community through savings. The incentives include additional 3% rebates in house prices, and RM1,500 referral rewards.
“We are working closely with national sportsmen Datuk Misbun Sidek and Dollah Salleh to help us steer the community development. Datuk Misbun was spotted as an early talent in his childhood and was given a chance to train at the best facilities in Kuala Lumpur. We would like to emulate this and give opportunities in the form of sports clinics and local competitions to encourage the community towards active, healthy living as well as to hone young talents,” he further added.
At the launch event of the Lagenda Privilege Club national badminton champion Misbun Sidek said “I'm very pleased to be a part of such a beneficial initiative. Lagenda goes the extra mile, providing so much more, which is unheard of, in the usually basic, affordable segment. This agenda of championing the underserved is important to me, as people's matters are close to my heart.”
Dollah Salleh went on to add “In addressing sedentary habits brought on by lockdowns, Lagenda has demonstrated an eagerness to promote active lifestyles to homeowners and I am keen to do more for the community here. The Privilege Club is a welcome bonus that gives back to the community, this will certainly make a difference for the B40 segment.”