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Food company and retail chain launch effort to bring Ramadan cheer to the underprivileged

23 Apr 2021 / 18:09 H.

KUALA LUMPUR: Danone, a a leading food and beverage company specialising in nutritional products, and retail chain 99Speedmart have teamed up to bring cheer to the less fortunate this Ramadan.

Under the “Dugro Ramadan Share the Kindness” campaign, a joint effort by the two companies together with The Lost Food Project, a total of 25,000 packs of Dugro growing up milk product will be distributed to 8,000 families in the B40 or lower income group as well as charity homes for children.

Danone general manager Danish Rahman said that with every purchase of Dugro from 99Speedmart, Danone will contribute RM1 towards the initiative.

Danish said this is also an effort to raise awareness on iron deficiency anaemia, a common nutritional deficiency among children all over the world.

The Lost Food Project general manager, Mohd Syazwan, said the Covid-19 pandemic has sent many people into distress.

He added that the effort to provide milk to the less fortunate will help to meet their nutritional needs.

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