KUALA LUMPUR: A study by Workday has found that Malaysian companies are leading the digital transformation in the Asia Pacific, with 58% of C-Level executives seeing measurable returns with the initiatives.

Workday, a global leader in enterprise technology for finance and human resource, also revealed that the companies are projected to contribute 21% of Malaysia’s Gross Domestic Products (GDP) by next year through the government’s effort to drive the digital economy forward.

“The 2020 Budget announcement highlights the government’s intent on boosting the capabilities of local organisations through strengthening digital content and embracing digitisation,” said Global Line Network chief executive officer Sebastian Tan in a statement today.

He also said through digital transformation, the companies could begin considering expansion into the foreign market.

“Through leveraging on data and analytics, businesses can rest assured that their foray into emerging markets are supported by data-driven strategies, and placement of stores and products will be able to accurately service new and existing customers,” according to Tan.

Through digital transformation he added, companies could optimise sales via the use of data-driven selling which requires data and marketing analytics to anticipate customer behaviours as well as digitising the sale force which enables customers to purchase the product without interacting with the salesperson. — Bernama