KUALA LUMPUR: The National Higher Education Fund Corporation (PTPTN) is in the midst of implementing a comprehensive rebranding exercise and transformation efforts in stages, to change the community’s perception of the corporation, under its Strategic Plan 2021-2025 launched today.
Its chairman Datuk Wan Saiful Wan Jan said these included introducing a new vision, mission and motto, namely ‘Peluang Kejayaan Anda’ (Your Opportunity for Success), in line with PTPTN’s aspiration to be a leading higher education fund in the country.
“PTPTN is also implementing an internal rebranding exercise to keep our employees motivated and dedicated in providing services and make them to always feel proud of our own brand.
“After 24 years of existence, the time has come, the public should know about PTPTN’s main function and contribution to the country’s economic and educational development...through effective communication, we can dispel the negative perception of some people on PTPTN,” he said when launching the strategic plan virtually today.
Wan Saiful said in line with the passage of time, technological developments and economic climate change, PTPTN needed to embark on a transformation journey to stay relevant and competitive in empowering the education sector and meeting the needs of the community by providing the best services.
He said, the plan comprised five main strategic thrusts, namely to make the the National Education Savings Scheme (SSPN) the main education savings product in the country besides strengthening the management of education loans.
The other thrusts include, improving the management of loan repayment collection, implementing funding and investment strategies that bring optimal returns as well as empowering a more dynamic and excellent organisation.
Wan Saiful said the strategic plan also focused on efforts to empower the organisation towards a more dynamic and excellent through the modification of the image, culture and work processes through digitalisation.
He said PTPTN will also strengthen its Information management through the Artificial Intelligence (AI) Framework in analysing data through the use of the latest technology.
Meanwhile, he said since its establishment in 1997, PTPTN had approved loans to more than 3.51 million students with a total amount of RM63.82 billion.
Wan Saiful added that as of May 31, PTPTN also recorded RM8.99 billion in SSPN deposits with more than 4.98 million accounts registered.
“PTPTN will continue to intensify various promotions and campaigns to educate the community, especially parents to save money early for their children’s education, thus reducing their dependence on education loans in the long run,” he said. — Bernama
