PUTRAJAYA: The ongoing ‘Silent Airport’ campaign at the Kuala Lumpur Airport (KLIA) and KL International Airport 2 (KLIA2) to improve users’ experience, has received encouraging feedback.
Malaysia Airports Holdings Berhad (MAHB) Acting Group Chief Executive Officer Raja Azmi Raja Nazuddin said the campaign where fewer public announcements were made on air, started last month.
It is part of a pilot project that will be carried out until the end of the year.
“We followed up with a survey where almost all respondents stated that there were too many announcements made at the airports which was a disruption.
“This concept is not something new, some regional airports have reduced the number of announcements made,“ he told the media after the Malaysian Traditional Dance Festival 2018 at KLIA yesterday.
Also present was Minister of Tourism, Arts and Culture Datuk Mohamaddin Ketapi.
Raja Azmi added that MAHB had conducted another survey and found that nearly 98 percent of respondents welcomed the move.
In the four weeks of the pilot project so far, MAHB managed to reduce the number of announcements by 63% from more than 500 daily announcements.
“Since there are fewer announcements, we now have Malaysian instrumental songs on air,” he said.
“Announcements at KLIA and KLIA2 are now just for last calls, prayer time and important announcements,“ he said.
He added if it continues to get positive feedback, MAHB would carry out such campaigns at the other airports where it operates.
On the dance festival, Raja Azmi said that as the KLIA airport operator, it was in the right position to introduce Malaysia’s culture and arts to foreign tourists.
He added that MAHB and the ministry would be holding discussions on having art performances at Malaysian airports to attract foreign tourists. — Bernama