A smoother year ahead

11 Jan 2021 / 10:27 H.

Bring on the ‘ONG’ this Chinese New Year with Tiger

As Chinese New Year approaches, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer, believes that a smoother year ahead starts with making a bold change today to bring on the ‘ONG’.

To get the festivities going, limited edition Tiger Beer and Tiger Crystal cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans produce the greeting ‘Wang Shi Ru Yi’, which symbolises prosperity.

Purchase one carton of Tiger Beer and one carton of Tiger Crystal to receive a set of two ‘Ong’ cans. Collect all four designs from Jan 16 until Feb 10, 2021 at selected outlets across Malaysia.

You can also visit to check out the festive Augmented Reality (AR) animation when you scan the ‘Wang’ and ‘Ru’ cans, and find out how to win ‘Ongsome’ prizes.

From now until Feb 15, consumers who purchase big bottles of Tiger Beer (660ml) and Tiger Crystal (600ml) at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘Ong’ characters - “A”, “B”,_“C” and “D” - representing different prizes to be won!

One “A” bottle cap wins consumers an ‘Ongsome’ Ang Pow of RM18,888, a “B” bottle cap wins an ‘Ongsome’ Ang Pow worth RM388, and a “C” bottle cap wins an ‘Ongsome’ Ang Pow worth RM88, while collecting 12 bottle caps marked “D” allows customers to redeem an exclusive Tiger Ong Lai Bowl Set.

Shoppers at selected supermarkets and hypermarkets who buy any two cartons of Tiger Beer, Tiger Crystal, Heineken and Guinness, as well as one carton of Apple Fox Cider, can purchase an exclusive Tiger Rummy Set at RM99! To double the celebration, with every purchase above RM200 of Tiger Beer, Tiger Crystal and Apple Fox Cider, shoppers can redeem a Tiger Ong Lai Bowl Set. This promotion is available from now until Jan 15, while stocks last.

Additional rewards

Spend above RM20 on Heineken Malaysia Berhad products at 7 Eleven and MyNews outlets, and you stand to redeem an exclusive Tiger x Pestle & Mortar t-shirt. Just snap a photo of the receipt and share it to 011-3987 9037 via WhatsApp from Jan 16 until Feb 10.

You can also have chilled beers and ciders delivered directly to your door with Drinkies ( And when you purchase RM210 worth of Tiger Beer, Heineken or Guinness, including Tiger Crystal, you also get a Tiger Ong Lai Bowl Set. This promotion is available from Jan 11 to Feb 28, 2021.

You can also get Guinness Gold Playing Cards upon purchasing RM200 worth of Guinness products. And if you fancy a Heineken Cooler Box, simply spend RM250 on Heineken brand products.

Even more prizes like iPhone 12 and RM50 vouchers are up for grabs when you purchase RM200 worth of Heineken Malaysia products in a single receipt at 99 Speedmart from now to Feb 15.

Visit to upload your receipts, and once qualified, the prizes will be delivered straight to your doorstep.

Lucky winners will also get to spin the ‘Ong’ Wheel to get some exclusive merchandise and additional prizes, or when they spend above RM288 on Heineken Malaysia products. The ‘Ong’ Wheel will be available until Feb 28, terms and conditions apply.

Roland Bala, managing director of Heineken Malaysia, said: “Our priority is to elevate the festive cheer among our loyal consumers by bringing the ‘Ong’ to them. From the prosperous limited edition Tiger Beer and Tiger Crystal cans, to the variety of ‘Ongsome’ cash prizes and merchandises worth up to RM1,000,000, we hope the Chinese New Year celebration this year will be a joyful one for fans of Heineken Malaysia brews.”

For full details of all promotions, visit, or Tiger Beer’s Facebook page at Promotions are only open to non-Muslims aged 21 and above.

email blast