Stationed in leading bookstores, supermarkets and hypermarkets across the country, the newly launched Back-to-School Bus by Faber-Castell Malaysia will come stocked with the latest stationery products and promotional packs from the company.
“The specially designed Faber-Castell Back-to-School Bus is an attestation of the brand’s commitment to be innovative in offering consumers a unique shopping experience. With this launch, we aim not only to introduce Faber-Castell’s latest product innovations, but we also hope to enliven the consumers’ mood in preparation for the start of a new school year,” said Faber-Castell Malaysia Marketing manager Ivy Leong.
In conjunction with the Back-to-School campaign, the brand new Slim-Flexi Case 36 and 48 Classic Colour Pencils will also be available from now to early January next year. An absolute value for money, the product is designed with inner grooves to help ensure the colour pencils are well aligned and neat during storage.
“Faber-Castell’s latest packaging design for its wide range of colour pencils aims to improve user experience, be it at school or for leisure purposes. We are confident with this new Slim-Flexi Case – which is compact, flexible and slim – consumers especially school children are perked up to carry it around,” Leong said.
Meanwhile, Faber-Castell Malaysia’s “Spot, Snap & Win” contest will be running in tandem with the campaign until Jan 6. To join, snap a creative photo with any Faber-Castell Back-to-School Bus display, upload the picture to Facebook with the hashtag #FaberCastellBacktoSchool in the caption.
The 40 winners will win:
> RM150 cash reward
> RM80 worth of Faber-Castell products
> A box of personalised Slim-Flexi Case 48 Classic Colour Pencils
Celebrating the brand’s 40-year milestone in Malaysia, Faber-Castell Malaysia announced a CSR programme that involves giving away a year’s supply of stationery products to children of 40 underprivileged homes nationwide.
For more information, visit www.facebook.com/fabercastell.malaysia/
