Jati launches new premium series of rice

11 Oct 2019 / 12:48 H.

SW Food Group, Malaysia’s largest rice producer has launched a new premium series of Jati rice in conjunction with the brand’s 25th anniversary.

The all-new Jati Signature series of rice currently consists of the Jati Signature Super Spesial Tempatan, the PUSA Finest Basmathi 1121 and the PUSA Finest Basmathi 1509.

The launch of Jati Signature Super Spesial Tempatan was the highlight of the day where Jati aims to elevate the quality of local rice to be on par with that of imported rice brands.

“We at Jati believe that by improving both the quality and the perception of the quality of local rice among consumers, we will eventually be able to upgrade the well-being of our local rice farmers.

Jati Signature Super Spesial Tempatan rice is sourced from the best farms within major granary regions in Malaysia. It is carefully processed and packed under strict quality control to ensure that only the very best rice reaches consumers.

SW Food Group has also launched the Keluarga Kreatif Jati 2, an online cooking competition where participants are required to submit their cooking videos to compete for the title of “Best Online Chef”.

Keluarga Kreatif Jati was first introduced back in 2003-2004 as a nationwide on-ground family cooking roadshow and fifteen years later, the Keluarga Kreatif Jati 2 has been reintroduced as an online cooking competition to reach a wider audience.

“To foster the saying that a family that cooks together stays together, we are opening up this online competition for all Malaysians to share their favourite recipes and cooking presentations, and to challenge each other to be the best online chef,” said SW Food Sdn Bhd director Datuk Julainie Mohd Salleh.

To participate in the competition, download and fill in the application form from Jati’s Facebook page and submit it along with a cooking demonstration video of yourself using Jati’s products. The deadline for the contest is Oct 31. The lucky winner will receive RM5,000 and a year’s supply of Jati rice.

The Jati Signature Super Spesial Tempatan and the Keluarga Kreatif Jati 2 Online Cooking Competition was officially launched by Deputy Agriculture and Agro-based Industry Minister Sim Tze Zin on Sept 24.

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