SP Setia calls for a National Kindness Week

11 Feb 2019 / 15:52 H.

PROPERTY developer S P Setia and Star Media Group have rallied together once again to call for a National Kindness Week to be observed every first week of April as part of their #StandTogether kindness movement.

Initiated by S P Setia and Star Media Group’s award-winning R.AGE team last year in response to the high number of bullying cases, the campaign succeeded in registering over 730 schools and 900 teachers for the first National Kindness Week in April last year.

The movement is set to grow even further this year with support from the Education Ministry and several Members of Parliament, including Education Minister Dr Maszlee Malik, Youth and Sports Minister Syed Saddiq Syed Abdul Rahman, and Batu Kawan MP Kasthuri Patto; as well as numerous celebrity ambassadors.

The main focus for #StandTogether 2019 will be a nationwide “Kindness Tour”. Fun and educational workshops will be held in every state across the country, open to 200 teachers and students per session. The workshops will be organised by #StandTogether programme partners Digi, International Medical University, and Unicef.

#StandTogether 2019 was launched by students who participated in the campaign last year, flanked by the guest of honour Selangor princess Tengku Zatashah Sharafuddin Idris Shah, S P Setia Foundation chairman Tan Sri Dr Wan Mohd Zahid Mohd Noordin, S P Setia president and CEO Datuk Khor Chap Jen, Star Media Group group advisor Datuk Seri Wong Chun Wai, Star Media Group chief operating officer Roy Tan, S P Setia deputy president and chief operating officer Datuk Wong Tuck Wai, and Star Media Group chief content officer Esther Ng.

Students from various schools took centre stage at the launch event at Setia International Centre as they ran the show in its entirety, acting as hosts and emcees, delivering speeches and carrying out interviews with the celebrity ambassadors.

The #StandTogether ambassadors include actress Lisa Surihani, YouTuber Jinnyboy, social media star Arwind Kumar, comedian Harith Iskander, and several popular singers including Nik Qistina, Rabbit Mac, Airlyftz, Ismail Izzani, and mixed martial artist Ann Osman.

The #StandTogether National Kindness Week will take place nationwide from April 1 - 5, 2019.

#StandTogether 2019 programme partners include the Education Ministry, Unicef Malaysia, Digi and International Medical University, with support from Study Hub Asia, 100% Project, and Teach For Malaysia.

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