IN line with the theme “A Blooming New Beginning”, Avenue K’s atrium on the ground floor of the mall was transformed into a floral paradise with cherry blossoms and peonies, which symbolises
renewal and the start of spring
This facade of flowers, lanterns and oriental ornaments is part of the mall’s Chinese New Year campaign which began on Jan 3 and ends on Feb 9.
During this festive period, the mall also plays hosts to a one-stop bazaar selling a wide array of homemade confectionery, cookies, oriental fashion apparel, festive hampers and decorations.
At the campaign launch on Jan 9, Avenue K treated 20 senior citizens from Rumah Kasih Charity Home to dinner at “The Chicken Rice Shop” a RM100 shopping voucher from Village Grocer and Ang Pows.
During the event, Avenue K’s general manager Phang Sze Sze spoke about the significance of the “Money Showering” ceremony to be held on Feb 3.
“The celebration will kick off with the lighting of firecrackers, followed by a special ceremony known as ‘Rolling in the Wealth’, whereby Mandarin oranges will be rolled through the main entrance, to welcome wealth. Six lions dance performers will perform an acrobatic dance for a grand blessing to usher in good fortune, happiness and longevity.”
The event will culminate in RM1,000 cash being “showered” upon shoppers at the atrium.
Speaking about senior citizens and family ties, Phang said: “It is time to remember the elderly and appreciate our parents and grandparents. People should feel blessed to have a family to care for, as not many have the privilege of having loved ones to celebrate with.
Rumah Kasih’s manager Foong Peng Lam said the home offers shelter, food and medical care to the poor and the terminally ill who have been abandoned in government hospitals by their families who were unwilling to take care of them.
During the launch, guests were entertained with a traditional Chinese musical instrument performance and a “live” watercolour painting of flowers.
Avenue K has lined up several performances to usher in the Lunar New Year such as - Street Art Lion Dance, Chinese Blossom Cultural Dance remix, Erhu Speed Painting performance, Diabolo performance, Rainbow Calligraphy Art and a fusion instrumental musical performance to entertain shoppers.