Held at Plaza Arkadia, Desa Park City, Carlsberg brought to life ‘Double Cheers. Double Winnings.’ in true festive spirit to more than 350 media and trade partners through a lively acrobatic lion dance performance and Probably The Best Yee Sang toss as they paired quality brews of Carlsberg Malaysia with a variety of steamboat and grilled BBQ skewers.
To elevate the concept of double, Carlsberg Malaysia managing director Stefano Clini said in his opening speech, “Carlsberg wishes our beer lovers double prosperity in this Lunar New Year with our rewarding ‘Double Cheers. Double Winnings.’ promotion. Exciting and awesome prizes are up for grabs including the limited-edition gigantic 3-litre Carlsberg bottle and the 3-in-1 multi-function Carlsberg Smart Mini Bar, the perfect addition to CNY reunions and celebrations which will even double the happiness with your family and loved ones!”
Only available in Malaysia, Carlsberg is giving away more than 2,000 units of the 3-litre Carlsberg bottle this CNY. To date, more than 600 lucky winners have emerged following their purchases at participating supermarkets, hypermarkets, convenience stores, e-commerce sites; and for those who enjoyed our beers at participating bars, restaurants, coffee shops and food courts!
One of the lucky winners who will be doubling the happiness with his friends this CNY is 37-year-old Ernest Hoh who hails from Kuala Lumpur. “I was out celebrating the New Year with a group of friends at Brewhouse Kuchai Lama enjoying Carlsberg. What a surprise that I won the 3-litre Carlsberg CNY bottle! I’ll be celebrating CNY at my friends’ place where we will pop the bottle to celebrate the winning,” said Hoh.
Invited guests and members of the public also had the chance to take home the limited-edition 3-litre Carlsberg bottle via an interactive digital engagement game.
Want to be a winner and bring home your very own Carlsberg bottle to double up the festivities this CNY? Head to participating coffee shops or food courts and check underneath the bottle caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles.