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Where stars are born

13 Jan 2020 / 15:02 H.

Berjaya TeenStar Challenge (“BTSC”) is back for the fifth year running. The competition is open to all youths between 12 to 19 years old who are currently studying in secondary schools, colleges and universities nationwide, and comprises three competition categories namely Solo Singing, Cultural Dancing and Modern Dancing. Since its inception in 2016, BTSC has garnered the interest of more than 30,000 students in the field of performance arts.

“Once again, Berjaya Youth is proud to be presenting BTSC as a nurturing platform for aspiring young performers to display and further develop their artistic talents. Through this platform, we hope to inspire their confidence in achieving their dreams,” said Shirley Quah, Deputy General Manager, Group Corporate Communications, Berjaya Corporation Berhad.

BTSC is organised by Berjaya Corporation Berhad’s youth platform, Berjaya Youth and endorsed by the Ministry of Education. The key partners include Berjaya Starbucks Coffee Company (Starbucks), Kenny Rogers ROASTERS (KRR), Cosway (M) Sdn Bhd (Cosway) and Berjaya University College (BERJAYA UC), with the official hotel partner, Berjaya Hotels and Resorts (BHR); and supported by Krispy Kreme Doughnuts. With more than RM50,000 worth of prizes up to be won, it is expected that the competition will continue to excite and engage the youth community in Malaysia.

BTSC2020 will kick-off its roadshow in mid-January 2020 targeting 150 schools and education institutions in the Klang Valley, Selangor, Negeri Sembilan, Johor and Penang with the zone auditions taking place in the respective states. Interested students residing outside of these zones are also encouraged to submit their audition videos to the organiser for evaluation.

Selected participants from the zone auditions will proceed to the preliminaries whereby participants will be selected by the four competing teams led by four key brands i.e. Team Starbucks, Team KRR, Team Cosway and Team BERJAYA UC, with the help of a panel of judges. The panel of judges include local performing arts practitioners whom are experts in their respective fields. The selected participants of each brand partner will compete for the top spots at the Grand Finals, slated in August 2020.

B.Youth will also be organising technical workshops and training sessions led by the judges, before the preliminaries and the Grand Finals, to coach participants on their technical performance skills and better prepare them for the competition.

Last year, the competition garnered the interest of over 10,000 teenagers through roadshows and zone auditions held around Klang Valley, Putrajaya, Negeri Sembilan, Johor and Penang of which approximately 1,000 participants made it to the preliminaries. At the Grand Finals, 147 finalists competed for the top 3 positions in the three competition categories.

Originally a competition that is only opened to secondary schools, BTSC has expanded to include participations from colleges and universities last year.

For more information and terms & conditions of BTSC 2020, please visit https://berjayayouth.com/creativity.php or follow Berjaya Youth’s Facebook and Instagram pages for the latest updates.

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