The Pokemon Company International is celebrating 25 years with a massive music programme and activations across the franchise just for fans.
Here are more activities for fans to enjoy and celebrate Pokemon’s 25th Anniversary:
25 Years of Adventures: A Journey Through the Pokémon World
Since the first video games launched in 1996, the franchise has explored a new region in the Pokémon world with the introduction of each core series game.
The Pokemon Company International invite fans to relive their journeys through each of these regions in a yearlong programme, beginning with the most recently discovered Galar region from Pokemon Sword and Pokemon Shield and ending with the classic Kanto region from the original Pokemon Red and Pokemon Blue games.
Starting today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https://25.pokemon.com/
Anniversary Partners: Celebratory Programs and Merchandise
Pokémon adventures are always better with friends, so The Pokémon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise.
Collaborations in the brand’s 25th anniversary year include programs from Build-A-Bear Workshop®, General Mills, Levi’s, McDonald’s and more.
Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.
Special Collections: The Pokémon Trading Card Game & Pokémon Center
The Pokémon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pokémon TCG later in 2021.
In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pokémon from the various regions featured in the franchise-spanning retrospective.
Fans can also expect 25th anniversary-themed products from Pokémon Center, the premier destination for official, high-quality Pokémon merchandise in the US and Canada.
To kick off the celebrations on Pokémon Center, fans will be able to preorder the limited-edition 25th anniversary-themed skateboard by industry craftsman Bear Walker starting January 19.
More Celebrations Across the World of Pokémon
The details revealed today are a glimpse into what the world can expect from Pokémon in 2021.
With 25th anniversary-related activations planned for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.
More music, more fun
Find out more about Pokemon’s yearlong music programme, P25 Music HERE
