THINK about it. We spend more time with our colleagues than with our family. For eight hours a day and five days a week, we interact with our colleagues daily and yet we don’t know each other as well as we should.
Based on a recent survey commissioned by Guinness, more than 85% of young working adults said they’d like to get to know their colleagues and friends better. To help them get to know their colleagues and friends after work, Guinness has launched ‘Guinness Time.’
Guinness Time sees a series of promotions and activations taking place from September to November to encourage drinkers to go out not only with their friends but also workmates. Throughout the month of September, bars and pubs across the country saw a special deal on Guinness Draught – buy one set and get another Guinness free!
Guinness roving teams have also taken to the streets in support of the campaign in Klang Valley, Ipoh, Johor and Penang, and challenged groups of colleagues on how well they know each other. Whether the participants got the answer right or wrong, everyone was rewarded with vouchers for free pints of Guinness. This was all in the effort to encourage participants to get to know each other better over drinks.
“Guinness Time is based around a simple concept – walls come down when pints are raised. Sharing an after-work drink with friends and colleagues is one of the best ways to get to know each other, once laptops are shut and everyone can put thoughts of work behind them for the day.”
“With the range of promotions and activities lined up over the next few months, there will be plenty of reasons for drinkers to enjoy Guinness Time – whether it’s with their colleagues, friends or family,” said Archana Sridhara, Marketing Manager - Guinness & Diageo Brands at Heineken Malaysia.
The Guinness Time fun continues throughout October, with a series of parties taking place in bars and pubs across Peninsular Malaysia. Featuring promotions, music, entertainment and specially-curated food to pair with Guinness, these ‘Guinness Time’ sessions will give consumers even more reasons to connect with colleagues and friends after work.
In addition, there will be another promotion for the whole month of October – consumers purchasing two sets of Guinness will receive an exclusive, limited-edition Guinness t-shirt free-of-charge. There are three designs to collect, so be sure to be on the lookout!
Come November, Guinness lovers will have even more to look forward to, with the Guinness ‘Flavour by Fire’ food festival. This will pair the flavour of roasted barley, which gives Guinness its distinctive look and taste, with rich flavours of roasted meat for an unforgettable culinary experience. More details are set to be revealed in the coming weeks.
To find out more about Guinness Time over the next few months, visit GUINNESS MALAYSIA