Sunway Pyramid to tackle food waste with new campaign

20 Sep 2019 / 13:17 H.

IN line with the United Nations Sustainable Development Goals - Sunway Pyramid, Sunway Real Estate Investment Trust (REIT) and Sunway Resort Hotel & Spa are joining forces to help ease the issue of food waste in Malaysia by introducing Food CPR - Compost. Plant. Reduce.

The Food CPR campaign seeks to educate shoppers on the impact they have on the environment by urging them to change their consumption patterns.

The on-ground event will be held from now until Oct 6 at LG2 Central Avenue. Shoppers will be able to participate in potting workshops which includes seed planting and decorating their own pots. There will also be a dispenser for compost collection to be used for gardening and planting. Shoppers will also be able to redeem various seeds by simply downloading the Sunway Pyramid Mobile App.

The campaign was officiated by Subang Jaya assemblywoman Michelle Ng along with Sunway REIT Management CEO Datuk Jeffrey Ng, Sunway Malls & Theme Parks CEO HC Chan, Sunway Malls COO Kevin Tan and Sunway Hotels & Resorts CEO Andre Scholl.

Research shows that Malaysians contribute to more than 16,000 tonnes of food waste daily, enough to feed 12 million hungry mouths three meals a day. The shocking figure continues to worsen during the festive seasons by 15 to 20 percent.

This initiative will kickstart the reduction of food waste in Sunway City. To date, the campaign has garnered a total of 35 supporting partners for this initiative. In the long run, Sunway hopes that more brands will come on board to lessen their food waste.

“Sunway Group is committed to advancing the United Nation’s Sustainable Development Goals, one of which is halving Malaysia’s food waste by 2030 – a pledge made by our local government. If we, the nation, continue at our current rate, this pledge would not be met. The Food CPR campaign is one of our clear commitments to changing food waste habits in Malaysia,” said Ng.

Chan said the campaign is a long-term effort dedicated towards the issue of food waste and will feature a Food Waste Compost Machine as a permanent fixture in Sunway City Kuala Lumpur.

Sunway Pyramid collects 2.4 tonnes of food waste daily and up to 829 tonnes annually. With this campaign, the mall aims to significantly reduce this amount of food waste from going to landfills.

email blast