APART from his singing and acting career, Alif Satar, who is now a father of three, is also known for his involvement in physical and endurance activities such as the Ironman race. However, few know of his involvement in social and charity work.
“Since I was young, I was encouraged by my parents to help the deaf and the blind [community], especially students. Helping them has always been [a cause] close to my heart,” said Alif.
“But recently, I have also advocated for the youth and for families who are affected by drugs. I try to increase the awareness of the issue on all the digital platforms that I am on.”
At the end of last year, Alif led the Ride with Alif Satar & Friends Charity Ride 2019 event. The funds it collected were channelled to the Drugs Intervention Community Malaysia (DIC), which was established in 2001.
DIC is a registered non-profit Community-Based Organisation (CBO) led and run by former substance abusers in Kuantan, Pahang.
The organisation’s goal is to address the issues which are related to substance abuse and HIV / AIDS, and caters to the needs of those who have been infected, and those directly affected by the issues.
Last Ramadan, Alif, his family members, and a few others from the DIC and Shutterspeak Studio, a TV production company for which he is the CEO, drove to Kuantan to visit Casa Harapan, a home for children affected by drug abuse and Casa Femina, a drug rehabilitation home.
Their visit, everything they learned, and all their work was recorded, documented and shared in a vlog on Alif’s own YouTube channel, to increase awareness.
“I consider that my mission now is to gather all the people that follow me, those who follow my music, my acting, my TV hosting, even my athletic activities.
“I want to get all the people on board to do something to give back to the community in any way possible.
“Right now I am working together with partners to help people who are affected by Covid-19, not just individuals, but also small businesses as well. But we want to incorporate it with an event, to bring people together and spread positivity,” said Alif.
Recently Alif posted a picture of himself holding a certificate of appreciation from the Sungai Buloh Hospital.
“During the beginning of the MCO, one of my friends who was working together with the Sungai Buloh Hospital told me that they need donations and support from the public. It was to raise Covid-19 funds.
“So I took the opportunity to lend them a hand. Even though it was a small amount, a small donation, but to receive that certificate of appreciation, I was so touched,” said Alif.
He added: “From the bottom of my heart I would like to say thank you to all the frontliners, especially to the doctors and all the medical staff at Sungai Buloh Hospital. It was my pleasure to help in my own way.”
He explained that all public figures have a responsibility to help those who are in need.
He also feels that if he cannot contribute any of his time, effort, or funds, at the very least, he should be able to share and spread awareness of the cause through all the platforms that he is on.
“That’s the least a public figure can do. It doesn’t matter what’s the cause. But, it has to be positive, productive, and be beneficial to the community.
“As a public figure, you never know who is watching you. A kid could be watching and be inspired by what you do. So it is always a responsibility, at least for me, to set a good example.
“Setting a good example should be something everyone should strive to do. Be it as a human being, a Malaysian, or a Muslim.”