Happy feet

26 Aug 2019 / 13:37 H.

AFTER a four-year hiatus, Israeli fashion designer Alber Elbaz is happy to be back on the global fashion spotlight. Marking his exciting return, Elbaz has collaborated with Tod’s on an exclusive capsule collection under the Italian fashion house’s initiative – T Factory – as a continual series of collaborations with talented artists and designers.

In celebration of the collection so joyously called “Tod’s Happy Moments”, the designer has created a range of quirky shoes, bags and t-shirts to be a part of our lives and bear witness to our daily happy moments.

Filled with unbridled creativity, Elbaz started off by giving his own idiosyncratic yet recognisable spin to Tod’s DNA, capturing and transforming its true spirit for the next generation.

That begins with the iconic and beloved Tod’s Gommino driving shoes; he playfully and so whimsically reimagines brand new contexts for it, making them aerodynamic, bright and unstructured or mounted on chunky sneaker soles, swarming in logos or not to reinvent the classic moccasin-sneaker hybrid.

Happy accidents do happen as Elbaz found ways, by accident, to use neoprene for a disco vibe, something that has never been done before in Tod’s history.

Like the hobo bag renowned by its rubber pebble base and artisanal detailing, and the heritage loafer renowned by its double-T hardware are equally adapted in scuba fabric. They shift between traditional and contemporary style with the appeal of modern fabric presented in a palette of vibrant colours.

Happiness is contagious and immediate as joy should be. His idea of happiness is all-encompassing, touching and energising everything from the remix of Tod’s traditional logo with a self-drawn caricature of Elbaz to the packaging with style and ease.

His sense of modernity becomes apparent through design and craftsmanship, and in result, has helped Tod’s to progressively steer away from the traditional commerce as to change the dynamic of luxury fashion in the eyes of the savvy younger generations.

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