New Balance gets creative with kicks

04 Dec 2019 / 11:08 H.

NEW BALANCE is looking to make use of English e-retailer Unmade’s innovative proprietary technology to up its customisation game with the Unmade x New Balance 111 Knit.

Customers will be able to take a mesh upper version of the 111, choose from six colours, three patterns and various signatures, and see their creation come to life on the NB1 platform, all for US$129.99 (RM537).

You can also make changes to the sole, heel and the famous N logo, as well as the laces, among others, with Unmade’s digital technology providing photo-quality renderings ahead of the unit’s production.

Unmade CEO Hal Watts said: “Connecting demand directly to supply and taking the guesswork out of fashion production is the only way to evolve, and we love working with brands who grasp the importance and urgency of these changes.”

The Unmade x New Balance 111 Knit is open for customisation at Newbalance.com.

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