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Paying tribute to grandmothers

dUCk launches their first ready-to-wear collection this Raya

05 May 2021 / 11:27 H.

THE dUCk Group has launches their biggest Raya collection themed “The Rattan dUCk”. Taking inspiration from the rustic style of rattan chairs and bougainvillea which blooms at the lawns of the kampung during Raya, the print featured is a modern take on antiquity. The product lineup includes scarves, prayer wears, bags, accessories, face masks and ready-to-wear (RTW) apparels.

For the first time ever, this collection includes eight beautifully crafted pieces of the RTW apparel. The RTW apparels will only be available at the dUCk KLCC and dUCK KL East Mall store whilst the rest of the collection
will be available on FashionValet’s website and at FashionValet or dUCk stores.

The collection draws inspiration from beloved grandmothers who were always seen as the rock during the celebration and worked tirelessly to ensure that the festivities is perfect for the whole family. This year, dUCk wants customers to remember their roots, reminisce the memories of past Raya whilst creating new ones with the family through this nostalgic collection.

“This is our biggest collection to date, cutting across multiple categories, and the team and I learned so much with this experience. It was an ambitious dream that we had, and it took us over a year to complete this – from studying the techniques of how rattan was made, the intricate design process that goes into it and sourcing the best rattan materials for our bags.

“Each print was hand-illustrated, and the amount of time spent and work done could only be possible with passion from the team. I especially love the story behind this because I have a special bond with my late grandmothers, and this made me miss them even more. I am proud to see this collection come to life,” said Vivy Yusof, Co-Founder of FashionValet and The dUCk Group.

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