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The world’s largest beauty playground

29 Jan 2020 / 10:25 H.

IN CASE you missed it, Sephora just opened its largest flagship store in Kuala Lumpur. Dubbed the ‘Largest Beauty Playground’, the new Sephora Fahrenheit88 spanning 17,000 sq ft and two stories high is by-far the biggest Sephora store in the world, with over 120 brands and more than 10,000 products encompassed in a dramatic and iconic store design concept.

It also boasts personalised services for its members, aiming to give the beauty community an unparalleled shopping experience.

Sephora Malaysia general manager Valerie Foong shared: “The opening of Sephora Fahrenheit 88 is a testament to our ongoing effort to make Sephora the ultimate place for our beauty community, and to strengthen Sephora’s position as the world’s leading beauty retailer.”

Also present were Sephora Asia president Benjamin Vuchot and Sephora Southeast Asia managing director Alia Gogi.

In celebration of the opening of the flagship store, Sephora introduced eight new brands that are available exclusively at Sephora Fahrenheit88, including renowned skincare brands Drunk Elephant and Tatcha, as well as Bobbi Brown, La Mer, SK-II, Sulwhasoo, and fragrances such as Aerin and Maison Margiela.

There is also an interactive kiosk where guests can navigate through the megastore with ease, and find out about the latest promotions, services and events happening at Sephora.

Elsewhere in the beauty playground, there is a breakthrough skin analysis app – Skincredible by Sephora – which scans the condition of the skin and offers personalised skincare recommendations for individual skin concerns, for free.

Guests can also further pamper themselves with a complimentary hand massage, or the Perk Treatment by Hydrafacial and Perk Lips, an invigorating facial and lip treatment that combines cleansing, exfoliation and hydration simultaneously for instantly smoother and glowing skin.

Additionally, Sephora Gold Members will be in for a treat as Sephora Fahrenheit houses the country’s first Beauty Loft on level 1. Inside, members can enjoy in-house personal beauty shopper and engraving services.

Also, on the first floor, overlooking the shopping floors, Sephora Fahrenheit88 also provides access to the Sephora Lounge, an event space, and The Studio, a photography studio available for beauty brand takeovers that are meant to engage with the ardent beauty enthusiasts.

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