JOINING its sister applications Instagram and Facebook, WhatsApp is turning into a place to shop, not just a place to communicate.
In addition to being able to chat with small business owners and workers on WhatsApp through dedicated accounts created through WhatsApp Business, users can now browse their product catalogs without ever leaving the application.
This will save users and businesses time wasted sending images of products, their respective price tags and their specifications.
Entire catalogs can now be explored throughout WhatsApp which is especially useful to small businesses that may not have a dedicated website. This is a more professional-looking way for businesses to engage with their clients and keep them invested in the chat.
Furthermore, businesses can customize the details about each product; they can add descriptions, modify the prices and publish product codes.
This tool is available as of Thursday for businesses using WhatsApp Business in the US, UK, Brazil, Germany, India, Indonesia, and Mexico. It will be rolling out to the rest of the world “soon.”- AFP