25 minutes
COACH today launched Coach x Innai, a unique collection crafted in collaboration with the Malaysian fashion label founded by creative director Izrin Ismail.
The collection, which blends the original artwork of Innai with Coach’s iconic design language, captures the fashion house’s vision of reimagining heritage with the expressive spirit of today that it shares with the label.
The batik-inspired collection, which is an exploration of traditional Malaysian batik textile art through a modern lens, features the iconic hibiscus flower motif known as “Paradise Swirl” in sweet pastel shades – Innai’s signature touch.
An enduring symbol of nostalgia and free-spiritedness, inspired by the Eastern Malaysia coastline and using hand-crafted wax and dye techniques, the abstract motif nods to Innai’s roots as well as the fashion house’s legacy of craftmanship, reimagined for today.
A curation of T-shirts and classic totes with Innai’s imaginative artwork in a soft summer palette of beige, blue and pink, the Coach x Innai collection is exclusively available to shop at Coach locations across Malaysia and Singapore.
Innai was born out of a family’s love for batik and urban aesthetics. Founded in 2003, the label breaks from conventional art by combining traditional hand-drawn batik craftsmanship and fine fabrics with contemporary designs and silhouttes.
