Banking on CIMB FIRST to boost product take-up

KUALA LUMPUR: CIMB Group Holdings Bhd plans to increase the product take-up rate per customer to more than one through the launch of the CIMB FIRST online platform.
CIMB Group Consumer Banking’s regional head (preferred banking and segments) Desmond Teoh said the bank gained an average of about 60,000 new customers monthly, most of whom took up one product from the group.
“Following the soft launch of CIMB FIRST three months ago, the group saw an increase of 15% of new customers taking up more than one product from the range of about 30 products offered by the group.
“This is very encouraging, and we hope more and more customers will be aware of the products that we offer which suit their needs,” he told reporters after the launch of the CIMB FIRST platform by Group CEO Tengku Datuk Seri Zafrul Aziz today.
Group Consumer Banking CEO Samir Gupta said the platform offered holistic financial solutions unique to each customer’s needs based on the recommendations of a virtual financial adviser.
CIMB FIRST, which stands for Finance, Insure, Returns, Save and Transact, was very customer centric and enabled each customer to choose the online profile that best described them, he noted.
The platform will suggest to the customers a proposition covering savings, financing, insurance, investment and credit cards for systematic financial planning.
“Through CIMB FIRST, we aim to be our customers’ financial solutions partner in their life journey, so they can have the peace of mind to lead a more fulfilling life,” said Gupta.
Customers are free to choose any combination now or later, based on their requirements.
He said they could apply online for many solutions such as saving accounts and credit cards while other solutions like insurance and investments would require face-to-face consultations with CIMB officials. – Bernama