SAMSONITE, the innovation pioneer for the world’s renowned luggage, recently launched a collection with New Balance that celebrates individual expression and versatility.
Jetsetters can anticipate the following unique product offerings as a forever keepsake. All product offerings in this collection feature semi-transparent hard-shell materials for bags and can be used as a transparent case as well – whether for short-haul trips or to store prized possessions for their shoes display at home.
Made from Polycarbonate, the products are easy to clean and enhanced with antimicrobial treatment. The products feature reversible pouches with leisure utility as well and high versatility that is suitable for any type of trip.
Essentials for daily life
Featuring a Small Crossbody Bag and a Shoe Box Crossbody Bag, available in monochrome colours Black and White. With a minimalistic design, each case also comes with two reversible coloured pouches, expressing the vibrancy of the collection.
In addition, the Shoebox Crossbody Bags double up as stackable display cases that are perfect for showing off a sneakerhead’s prized shoe collection.
Handy dandy carriers
The partnership also features a semi-transparent hard-side suitcase that comes in two colours Black and White. The 18-inch hard-side luggage comes with a large expandable pouch that can be reversed, and the 22-inch hard-side luggage has a large expandable pouch, and two medium-sized pouches.
Available in various colour combinations, the pouches are also versatile and reversible which enables travellers the freedom to customize the look to suit the occasion and mood. Every product purchased will come with a sticker pack that is exclusively designed for the collection.
The campaign “Live Undefined” is inspired by the expressive nature of the urban city dweller who is simultaneously juggling different professions and passions. The collection seeks to encourage individuals to live and pursue their dreams fearlessly, fuel their desire to stand out and foster a love of exploration.
Samsonite strives to reimagine its travel and lifestyle products with purposeful usage in an explorative and confident manner. Unabashedly eye-catching and youthful, this sporty versatile collection meets the lifestyle needs of today’s traveller by delivering customisable utility and style while encouraging exploration and self-expression.
The collection will be available at selected Samsonite retail stores, departmental stores and online at Samsonite’s website, Lazada and Zalora.
