KUALA LUMPUR: Hong Kong’s Luk Fook Holdings (International) Limited has opened the first Lukfook Joaillerie in Malaysia at the Tun Razak Exchange (TRX).

Featuring novel and elegant aesthetic space design, Lukfook Joaillerie provides a curated selection of sophisticated jewellery, including collectible diamond jewellery and award-winning jewellery masterpieces, to present a stunning visual feast for customers.

TRX, which houses over 400 international brands, is a strategic location for LukFook to further enhance its brand influence.

LukFook Group chairman and CEO Wong Wai Sheung said the group is committed to exploring markets with growth potential.

“Southeast Asia, with its booming tourism industry, offers an array of potential long-term investment opportunities. The new shop will enable the group to expand its points of sale footprint and enhance brand awareness in the Southeast Asian market.

“We are committed to crafting the finest jewellery for customers to further consolidate our reputation in the international market. Currently, we have more than 3,320 shops worldwide to help us realise the corporate vision of ‘Brand of Hong Kong, Sparkling the World’.”

The group established its presence in the Southeast Asian market since 2010 and has always been optimistic about the development of the region.

Luk Fook is involved in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a presence in 11 countries and regions currently.

With a goal to becoming a globally recognised and desired brand, the group commits to crafting the finest jewellery for customers to further establish its reputation in the international market.

$!Lau (right) putting on the symbolic red dot on the eyes of a lion during the eye-dotting ceremony.