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KUALA LUMPUR: Life insurer Gibraltar BSN Life Bhd today launched its first-in-market WhatsApp e-policy delivery system.
To further complement customer experience, the life insurer also introduced GINA (Gibraltar INtelligent Assistant), a Chatbot to provide instant, efficient and superior customer service on WhatsApp 24-7.
Gibraltar BSN CEO Rangam Bir said technological advancements have driven a change in consumer behaviour where today’s customers expect instant gratification.
“We are proud to be the first insurer in Malaysia to deliver immediacy and convenience to our customers by leveraging WhatsApp, a popular household messenger app that allows our customers to easily retrieve their insurance policies whenever they want, gain answers to their queries instantly 24-7 or even download claim documents,” he said in a statement.
Gibraltar BSN sees plenty of opportunities to deploy digital solutions that can further enhance the level of customer engagement and experience.
“We will continue to expand our digital capabilities and reach to ensure that protection can be easily accessible to all Malaysians,” he added.
Upon policy issuance, a Gibraltar BSN customer will receive an SMS informing them that their e-policy is ready together with a link to download the e-policy on WhatsApp. Existing customers can add Gibraltar BSN’s business phone number +603-2299 2477 to chat with GINA on WhatsApp and obtain basic information on branch locations, list of panel hospitals, performance of investment-linked funds, download forms and even ask to speak to a Customer Careline representative.
The launch of Gibraltar BSN’s WhatsApp e-policy delivery system and Chatbot GINA comes hot on the heels of iLyfe, a digital sales solution for agents, launched on Aug 15, 2019.
These digital initiatives are among the many achievements under ASCEND, a three-year transformation programme that will see Gibraltar BSN becoming a stronger and more dynamic competitor in the Malaysian life insurance market.
