SC issues new guidelines for advertising capital markets products, services

PETALING JAYA: The Securities Commission Malaysia (SC) issued today new guidelines on advertising for capital market products and related services to promote responsible advertising of capital markets products and services and encourage greater use of digital channels.

The new guidelines allow advertisers greater flexibility in using a wider range of advertising platforms, including social media, messaging applications and video streaming to promote their products and services.

“Advertisers are reminded to always present clear, fair and balanced information to investor and ensure that the language and manner of presentation do not mislead or exploit investors,” the SC said in a statement.

The new guidelines will supersede existing guidelines on unit trust advertisements and promotional materials and replace certain clauses under the guidelines on private retirement schemes, the prospectus guidelines, and the guidelines on compliance function for fund management companies.

Advertisers who were subjected to the guidelines which have been superseded will need to ensure that their advertisements and promotional campaigns now comply with the new guidelines. Other advertisers who will now fall within the remit of the new guidelines will be given a three-month grace period for familiarisation and compliance.