PANASONIC Malaysia was recently invited to be the official hair and garment partner for Malaysia’s premier fashion event - KL Fashion Week (KLFW) that was held at Pavilion Kuala Lumpur from Aug 21 to 25.
During the occassion, the company introduced the Panasonic EH-NA98 Hair Dryer and the all-new Panasonic Cordless 360° Freestyle Steam Iron NI-WL41VSK.
An extensive show was put up to showcase the latest range of products that Panasonic has to offer, including a beauty product demonstration.
The new cordless steam iron comes with a plethora of functions that makes ironing much more convenient. These new features include the multi-direction soleplate, a powerbase designed for safety and stability, an auto-shut off after 10 minutes feature, and a vertical steam shot function that eliminates wrinkles and 90% of odour, among other features.
“It is very important for us to continue to introduce innovative products to the market. Consumers must be spoilt for choice in order for them to decide what is best suited for their lifestyles,” said Panasonic Malaysia managing director Cheng Chee Chung.
“Through such an approach, we are able to show consumers, the range of products that we have to offer, continuously enhancing the lifestyle of Malaysians, especially through engagement with influencers and collaboration partners,” he said.
Panasonic’s EH-NA98 Hair Dryer retails at RM899, while the new Panasonic Cordless 360° Freestyle Steam Iron NI-WL41VSK retails at RM359.