IN collaboration with its start-up NGOHub, 7-Eleven Malaysia is reaching out to some of the disadvantaged communities that have been adversely affected by the haze phenomenon as part of its latest corporate social responsibility initiative.
The haze, which has resulted in Air Pollutant Index (API) readings that have reached unhealthy levels in several parts of the country, is currently expected to last longer due to the current hot and dry weather.
As a byproduct of the environmental crisis, the unhealthy air quality has resulted in adverse health effects that have affected many during this period, with the more susceptible being the young and elderly, along with those that suffer from respiratory and heart ailments.
Arranging the distribution of N95 particulate respirator masks, eye drops, vitamin and mineral supplements as well as snacks rich in Vitamin E such as nuts and sunflower seeds, the team at 7-Eleven Malaysia have selected several charitable organisations with both children and the elderly.
These organisations are the Sai Pandian Orphanage, Pertubuhan Pusat Kebajikan Destiny, Rumah Anak Yatim Al-Munirah, GT Community Care and Persatuan Thalasemia Selangor to name a few that are located in the most affected areas.
7-Eleven Malaysia aims to help combat the effects of the haze, as well as provide guidance on how to stay healthy during this period.
“We are doing our part to bring relief and aid during these trying times to the disadvantaged communities that are most at risk and we hope that conditions will improve for the better soon and that our contribution will help in staving off the worst effects of the haze as 7-Eleven is ‘Always There For You’, come day or night, rain or shine as well as during the haze,” quipped 7-Eleven Malaysia Marketing general manager Ronan Lee.
Lee additionally advised the public on how to further practice the recommended health tips on what to do during the haze from the relevant authorities and to get their face masks from the nearest 7-Eleven outlet.