Lotus’s Malaysia has launched its sixth ‘Buy Malaysia’ campaign at its Cheras outlet.
A strategic retail partner to the Ministry of Domestic Trade and Cost of Living, this campaign aims to raise the marketability of Malaysian brands, boost consumer interest in purchasing local goods, increase patriotism amongst Malaysians, raise awareness on the affordability and quality of Malaysian goods and help local Small Medium Enterprises (SMEs) market and exhibit their products.
Lotus’s Malaysia has partnered up with 112 local SMEs that offer more than 900 product lines, of which 90% are certified Halal.
The launch featured product samples from 17 local homegrown brands and three social enterprises and local NGOs that will exhibit their products and services. Customers will be able to sample and support from today till Sunday, Aug 20 at Lotus’s Cheras.
Lotus’s has also awarded its ten best performing SMEs for the year 2022 and announced 12 new suppliers who have joined the Lotus’s SME network for the year 2023.
“For us, the spirit of #KitakanJiran drives us to continue our commitment in carrying out our responsibilities in supporting, transforming, improving and promoting the capacity and capabilities of local SMEs through our B2B programme”, said Azliza Azmel, Lotus’s Malaysia Corporate Services Executive Director.
The retailer has also given SMEs access to its resources, expertise and distribution network that will help them to innovate in product development, as well as to create job opportunities and contribute to the overall economic growth in Malaysia
Besides that, Lotus’s SME Support Team is working closely with MDT and various government agencies to further raise the marketability of Malaysian made products.
Last June, the retailer invested RM50 million through its #LotussLebihMurah campaign to help Malaysians cope with the rising cost of living.
This is in addition to its ongoing campaigns to give consumers the best value for their ringgit spent such as Segar & Murah, Hari-Hari Harga Rendah, Purchase with Purchase (PWP) and Weekly Promotions.
“In reaffirming our support toward local SMEs, 90 per cent (3000 products) of our Lotus’s Own Brand products are sourced and manufactured by local partnering SMEs, and many have become household favourites.
“With the rising cost of living due to inflation, our house brands offer consumers an alternative, 15 to 20% cheaper in pricing and quality at par with national brands,” added Azliza.
Lotus’s also provides a free My Lotus’s Loyalty programme where customers can earn reward points for every purchase at its physical and online store, and this includes its food courts.
Further savings can be enjoyed when customers redeem these points for discounts, vouchers or as payment for their next purchases with the retailer, in stores or on Lotus’s Shop Online.
Additionally consumers can look forward to Lotus’s RM 5 Menu RAHMAH meals at all its 59 food courts. In fact, food operators offering RAHMAH meals can enjoy a 10 per cent price reduction in key ingredients.
In her speech, Azliza also spoke of the retailer’s success in providing 10.4 million meals to more than 120,000 under resourced families through its daily Food Surplus programme, and its aspiration to be more than just a shopping destination but a brand that supports the needs of local communities and Malaysia’s sustainable growth.
