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Cinema experience in the new normal

CineDrive is the latest and biggest in Malaysia’s drive-in cinema landscape

24 Sep 2020 / 10:07 H.

ORGANISED by Deromp Marketing (M) Sdn Bhd, the drive-in cinema CineDrive is currently taking place until Sept 27 at the 1Utama Shopping Centre Outdoor Parking area. Amongst the already large roster of films, there will also be local favourites.

“With the current implementation of strict social distancing guidelines, we were looking to create a platform that provides a safe and wholesome outing experience for the whole family, without putting them at risk of contracting anything,” said Deromp Marketing (M) Sdn Bhd CEO William Lim.

“With the drive-in cinema, families can now truly immerse themselves in their favourite movies, while enjoying the company of their loved ones in the comfort of their own vehicles.”

At 16x7 metres, CineDrive boasts the largest digital screen ever at a Malaysian drive-in cinema, with crystal clear visuals regardless of where cars are positioned.

Moviegoers heading to CineDrive will be required to stay inside their cars at all times, while the audio is fed directly through their respective audio system via a special radio frequency which will be provided upon entry.

Accommodating a maximum of 200 cars per show time, CineDrive will air two movies on weekdays at 6pm and 9.30pm respectively, while weekends will see an additional show time at 9.30am, specifically catered for families with children.

Tickets are priced at RM80++ per vehicle, which will include one large popcorn and two drinks. There will be no limitations on the number of pax per vehicle, provided it is within the legal passenger capacity of the vehicle.

CineDrive was made possible with the support of local corporate sponsors. – ASYRAF RASID/THESUN
CineDrive was made possible with the support of local corporate sponsors. – ASYRAF RASID/THESUN

Among the movies in the CineDrive line-up are Paskal, Wira, Fight lah! Kopitiam, Pengabdi Setan, Detective Pikachu, Birds of Prey, Aquaman, Ferdinand, Crazy Rich Asians, 300, Logan, Oceans Eleven, The Greatest Showman, Matrix, Mad Max, Ford vs Ferrari, The Lego Movie 2, Joker, Alita, Spies in Disguise, Spiderman and The Conjuring.

Moviegoers will not be allowed to choose ‘free seating’ and parking will be allocated on a first-come-first-served basis, with sedans and small vehicles placed at the front, while SUVs will be parked further back. There will be strictly no MPVs, pickup trucks or larger vehicles allowed. However, moviegoers will be able to select ‘VIP Seating’ to reserve premium car park spaces done via the ParkEasy app.

In line with being environmentally-friendly, Deromp Marketing (M) Sdn Bhd has committed to offsetting all carbon emissions generated from idle cars through the purchase of carbon credits from local solar power projects certified by Sustainable Energy Development Authority Malaysia (SEDA).

CineDrive is made possible by Deromp Marketing (M) Sdn Bhd with the support of local corporate sponsors namely ParkEasy, 1Utama Shopping Centre, ONE CARD Privileges, ONE SHOP, Finas, AFO Radio, Big Loyalty, GSC, GoPro, APD, Chase, Shawn Cutler, theSun, Cinema Online, Spectrum Outdoor, VGiTransit, Urban DJz, The Giving Bank, PIAA, XD Design, UAG, Sudio, Mophie, and Qtic Solutions.

Additionally, there are partners who have also decided to throw in rewards for customers that are planning on heading out for a movie night at CineDrive.

Air Asia BIG Loyalty will be offering a 10% discount on CineDrive tickets to all their Air Asia Credit Card holders and BIG Members. BIG Members will also be able to earn BIG points with every purchase – 1 BIG Point for every RM1 spent. These points will be credited into the BIG Member’s account within two months after the screenings.

For ONE CARD members, they will be able to enjoy a 10% rebate on tickets purchased, which will be converted into U points for the members two months after the screenings. And that’s not all, CineDrive ticket holders will also stand a chance to win amazing prizes courtesy of GoPro, PIAA, XD Design, UAG, Sudio & Mophie through an ongoing contest.

For more information on the contest, visit www.cinedrive.my. For more information on tickets,follow www.facebook.com/CineDriveMY.

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