J BRAND’S growing emphasis on sustainability aligns with supermodel and brand ambassador Elsa Hosk’s love of denim and passion for the environment.
Her sustainably minded Autumn 2019 capsule is a natural evolution of their partnership and of the green technologies they have developed at the Jeans Innovation Center.
“Anything we can do to help the environment is so crucial right now, and I’m proud to say that all the blue jean in this collection use 90% less water in production and the rest of the jeans use upcycled fabrics to cut down on waste.
All the styles have recycled thread, hardware, and hangtags,“ says Elsa Hosk.
Elsa’s pieces for J Brand speak to the timeless personal style for which she is known, and embody a truly 360 approach to sustainability - they are conceived and produced with less water, recycled details, and eco technologies, and additionally, their enduring design means they will be in customers’ closets forever rather than being disposed of.
