SINGAPOREAN fashion powerhouse turned Asia’s leading fast fashion brand, Love, Bonito, recently opened its sixth store in Malaysia.

Covering over 3,300 sq ft, the new Love, Bonito SkyAvenue, Genting Highlands store is the brand’s biggest in Malaysia yet; coming on the back of aggressive growth plans including a third store recently opened in Singapore and the brand’s first pop-up in Hong Kong.

“Our latest Genting SkyAvenue store is a testament to our global ambitions to foster a community amongst our customers, wherever they are in the world.

“Love, Bonito stands for new female retail, which to us means always providing a very female-centric, thoughtful and differentiated experience to connect and reach out to our customers,” shared Joan Yeoh, country director for Love, Bonito Malaysia.

“We remain committed to journeying with the women’s community in Malaysia to discover who they are and who they can be no matter what their journey entails.”

Beyond its feminine interior and refreshing design, Love, Bonito SkyAvenue adds another warm and inviting experiential touchpoint for Love, Bonito followers to discover the brand’s new weekly drops.

Aspirational collections, which include exclusive collaborations, will be featured in the store. The Genting outlet also boasts a classy, premium lounge area for customers to relax, hang out and experience the brand at its best.

Designing for the key moments and milestones of a woman’s life, the new store holds expanded space for Love, Bonito’s comprehensive assortment featuring stylish and comfortable pieces for the modern Asian woman at home, work and play, including a selection of modern, modest-friendly picks.

Alongside EMBRACE, its maternity collection, LYLAS, its bridesmaids collection designed for a variety of shapes and sizes with mix-and-match options, and its own Denim range of timeless classics – locals and tourists alike can now touch, feel and browse through a variety of designs, colours all at a great value.