Upscale banking experience

20 Aug 2019 / 16:04 H.

OCBC Bank (Malaysia) Bhd (OCBC) has unveiled its new “luxury-curated” premier banking centre at its redesigned Subang Jaya branch to create a different banking experience for affluent clients by going beyond what a typical bank branch offers.

“To resonate well with the relatively young and upbeat township of Subang Jaya, the newly recreated Premier Banking centre aims to distinguish itself akin to a luxury boutique hotel, with stylish and contemporary accents in its interior design. It aims to bring with it an impeccable and memorable service distinction,” said OCBC Bank Premier Banking and Branch Distribution head Anne Leh.

Clients can expect to be greeted and attended to by a specially-trained Premier Ambassador upon their arrival, and even choose to meet their relationship manager over a specially-curated lunch in the privacy of one of the many meeting rooms.

By more than doubling the Premier Banking Centre client-fronting space, the bank has increased significantly the number of rooms for clients to perform their banking transactions more securely.

Last year, the bank introduced a distinct upper tier to its Premier Banking client base with the launch of its OCBC Premier Private Client for those with assets under management (AUM) of at least RM3 million.

“We are always looking for new ways to not just bring banking to the cutting edge but also to introduce the finer points that are often neglected. The Subang Jaya branch was chosen first as the client base there has grown by leaps and bounds, doubling over the last five years,” said Leh.

She said the bank will continue training its front-liners with best-in-class knowledge and practices particularly in the areas of wealth management and investments through the ongoing partnership with the Asian Banking School and the Wealth Management Institute, which is part of Nanyang Technological University.

Among those present at the unveiling event were senior members of the OCBC Bank team, including OCBC Bank CEO Datuk Ong Eng Bin, OCBC Bank Corporate & Commercial Banking head and managing director Jeffrey Teoh, and OCBC Bank Consumer Financial Services head Lim Wyson.

The event included a star-studded dialogue session – entitled Creative Nation, Future Nation – featuring managing director of FAVE Datuk Jake Abdullah, renowned fashion designer Khoon Hooi, CEO of Publicis Group and Leo Burnett Malaysia Tan Kien Eng and former Miss Malaysia Elaine Daly who acted as moderator.

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